Previous blog posts
- Burger King's £85 burger
- 18 June 2008
- Another word (and the next generation iPhone)
- 04 June 2008
- The Future according to Google
- 19 May 2008
- Stop the imports!
- 16 May 2008
- News - how do you get it?
- 06 May 2008
- To tip or not to tip? And in whose pocket does it end up?
- 18 April 2008
- Can the Michelin Guide hack it in the 21st century?
- 28 March 2008
- Fair comment
- 17 March 2008
- Bin the Bag
- 01 March 2008
- Don't drink the water!
- 17 February 2008
- Digi-books? Not in my bath!
- 15 February 2008
- Keep me away from the AppleStore
- 11 February 2008
- A bed called Lolita
- 01 February 2008
- Dr HelpHound?
- 28 January 2008
- Knickers!?
- 23 January 2008
- Savoury or Sweet?
- 21 January 2008
- Hammering home your point!
- 15 January 2008
- What's in a phone?
- 13 January 2008
- looking for a brawl or weed?
- 03 January 2008
- Ever had problems cancelling a contract?
- 31 December 2007
- We have lift-off!
- 24 December 2007
- Comment on reviews - and other changes
- 09 October 2007
- Another update!
- 28 September 2007
- Putting Customers and Businesses together
- 27 September 2007
- Website updates
- 21 September 2007
- King of the Castle?!
- 12 September 2007
- HelpHound Success
- 23 August 2007
- August update
- 22 August 2007
- Made it!
- 01 July 2007
Burger King's £85 burger
Posted by matilda, 18 June 2008
No your eyes aren't deceiving you, £85 for a burger at Burger King. But this is no ordinary burger, oh no, it will consist of top-quality Kobe beef from Japan and instead of the usual ketchup and cheese, it will be garnished with foie gras and rare blue cheese.
Sounds... different.
It is only stocked in selected branches of BK including the upmarket Chelsea and Kensington branches. It all sounds a bit bizarre doesn't it? But Lucy Barrett, of Marketing Magazine, said: "The idea of a burger that no one buys is not as ludicrous as it seems. Burger King will use it to promote a gap in perception between it and McDonald’s. It could lead consumers to reassess the quality of the brand."
What do you think, and more importantly, would you try one?
Another word (and the next generation iPhone)
Posted by RobinB, 04 June 2008
Recently, Google released information that the average search query had increased from three to four words. They would not confirm or deny Blog speculation that the 'extra word' was location specific. What is certain, however, is that technology increasingly makes searching, from whatever platform, easier.
We eagerly await Monday's release of the new G3 iPhone - rumoured to be released here much earlier than the original, perhaps as soon as July, keenly priced as well, perhaps £100.
Keep an eye on Apple rumours - www.helphound.com/business/15260
Comments | Register or login to comment on this blog
It would seem to me that the increase of the average search query from three to four words is simply indicative of the expansion of the internet and the sheer number of results that are likely to be returned. I tend to use more words these days simply to narrow down the results to a specific association or connotation and then only reduce that number when too few results are returned. Location is of course one of the specific parameters which might be used when searching nowadays but, in my case, it is just one of many!
The Future according to Google
Posted by RobinB, 19 May 2008
Nikesh Arora, Google’s president for Europe, the Middle East and Africa writes in this weeks Sunday Times...'The internet revolution: adapt or die' (Interestingly the online title is 'The internet revolution: adapt or get left behind').
Whatever you think of Google, their dominant position means that when someone like Mr Arora speaks we all need to listen. Especially us here at Helphound.
This time it would appear to be good news for us! here are some selected quotes and a link to the full article...
'The internet has radically changed the way we consume media — for many it has become their primary source of information...
'The change in consumer behaviour is so fundamental that in the future one of the dividing lines between firms that succeed and those that don’t will be the ones that have embraced the internet.
'...consumers want to engage with their brands online. If they are not open to engagement then others will step into their shoes.
The Times online - Google article
Comments | Register or login to comment on this blog
You would have to pay me more than £85 to eat such a vile sounding burger.
It wont make me reassess the brand at all. Just because they release one "posh" burger doesn't change the rest of the food.
Interesting, to say the laest, that BK think foie gras will be a PR hit!
It would be interesting to find out how many of these burgers have actually been sold in say, Chelsea.