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Quotes about review sites
"For traditional retailers to remain relevant in an environment where product selection is increasingly driven by online research, they must focus more resources on the online local search marketplace.
"86 percent of online shoppers say they research their offline purchases online.
"Bottom line: local search may seem simplistic, but if your local business, products, and services aren't being found, your competition is winning."
Brian Wool - The ClickZ Network, Mar 27, 2008
"Local searchers are ready to buy. In general, people use broad searches to find out more about a product and look locally when they are interested in buying. That means that local online advertising can be just the thing to bring in more sales."
Nick Stamoulis - Brick Marketing 6 April 2008
"...like it or not, online customer reviews are here to stay. So while the criticisms have a lot of validity, the train has already left the station. Maybe if there is some huge lawsuit there will be some dramatic change but that's a big what if.
"So say what you will - online reviews may be extremely helpful, extremely harmful or just extremely entertaining, or all of the above - the fact is online reviews are now a part of how people make purchasing decisions."
Local SEO Guide October 4, 2007
"A good review is gold"
Catherine Seda - Internet Marketeer and author of "Buying your way to the top to increase sales" on Entrepeneur.com
"Having a presence on review sites has been a marketing cornerstone for many businesses... Finding a foothold in a community... can be a cost-effective way to reach paying customers"
Laura Lorber in the Wall Street Journal
"Review sites are great for any business interested in making a real effort to provide a good honest customer service or product. Businesses which shy away from review sites are not prepared to react or cannot react with a positive course of action to improve their services or product even further.
It really does matter what your customers think and nowadays it is even more important with the power of shared communications that they have at their disposal."
Martin Kellet on BTBroadband.com
"A new study shows that companies in one particularly internet-savvy sector haven't yet realised the power of online consumer reviews. This comes as broader research finds that people are increasingly looking to ordinary customers like themselves as their preferred source of trustworthy reviews."
Simon Dickson on BTBroadband.com
"Recent research confirms a long-held fact: Consumers are more influenced by the recommendations of their friends than by marketing messages. Thanks to new digital outlets like social networks, review sites, blogs and news-sharing outlets, these recommendations can be more easily shared and disseminated."
Jonathan Weber in The Times
"...across the board, people who checked on user reviews said they had a significant influence on their purchase: Between 73 and 87 percent of review readers said those reviews had a big effect, and in fact most noted that average user reviews had even more of an impact than professional reviews. As well, services that had the highest consumer ratings actually merited higher payouts: Consumers were willing to pay almost 50 percent more."Christopher Null on Yahoo Tech
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Karen Hutchings on 020 7100-2233 or email karen.hutchings@helphound.com