The Algorithm + the Crowd are Not Enough
In the last decade, the online world has been ruled by two, twin forces: The Crowd and The Algorithm.
The collective “users” of the Internet (The Crowd) create, click, and rate, while mathematical equations add scalability and findability to these overwhelming quantities of data (The Algorithm).
Like the moon over the ocean, the pull of these two forces help create the tides of popularity (and obscurity) on the Internet.
Information is more accessible, useful, and egalitarian than ever before.
But lately, at least to me [the author Rand Fishkin], the weaknesses of this crowdsourced + algorithmic system are showing, and the next revolution feels inevitable.
Read full article: A very interesting take on some of our favourite sites.