Getting those vital reviews – for smaller hotels and estate agents
Yesterday we received an email from one of our smaller hotel
and restaurant clients. They asked how they might get more reviews to their
Dialogue module and to TripAdvisor.
email will get a steady flow of reviews, and a (small) percentage of those will
go on to post to their chosen ‘final destination’ (usually TripAdvisor or
Google Local). This alone will achieve their (and our) twin objectives: getting great
reviews to show potential customers and heading off publicly visible negatives
on other sites.
unless you become proactive. Smaller hotels, and our clients with fewer ‘customers
per week’ (estate agents, for example) need to engage with their guests or
clients to ensure a good flow of reviews.
checks out, tell them they will be receiving the email inviting them to review and
tell them how important their review is to you. If you want them to go on to
post to Google or TripAdvisor, say so.
personal email, signed by their main contact within the firm, and think about
following that up with a phone call.
great reviews, but of impressing your guests and clients that you take their
feedback really seriously, and we have lost count of the number of reviews that
mention how much this is appreciated.
all our clients, and often that
means passing on the experience of clients who are ‘getting it right’.
Please don’t hesitate to call Karen Hutchings or your business member advisor if you
would like to tap in to this valuable resource.