Google Lens turns your phone’s camera into a reviews feed
One day soon you will be simply able to point your camera at a business and see this:
Think of the implications:
- for potential customers – no fumbling in search, just point and press
- for those attending meetings or pitches – just aim at the office and by the time the lift doors open you’ll know what the business’s customers think of it
But most of all – it is yet another validation of reviews – as Google are quoted as saying in today’s Times:
“Users will be able to photograph… shops and restaurants* to find reviews” – yes, reviews, not Instagram or Twitter feeds or Facebook pages. If that is not sending businesses a very strong message to engage with reviews nothing is.
*Be sure they won’t stop at shops and restaurants, any business listed on Google is bound to be included.
Google have not announced a launch date – so watch this space. For more read this article on TechCrunch or you can watch the official Google IO7 keynote video on Youtube (we’ve already watched it for you).