Google reviews – are they credible?
Our simple answer is ‘Yes’ – but no review system is 100% watertight, so here we mine down into the Google system.
You can post a review to Google if:
- You have a G+ account
- You have a Youtube account
- You have a Gmail or Googlemail account
Here is what a Google staffer had to say on this subject in 2013:
For some people there is an inherent negative in this policy (they may be reluctant to post reviews under their real names, or they may be reluctant to attach their name to a sensitive business – medical being an obvious example).
We strongly feel that the positives – reviews having to be attached to an identifiable entity – outweigh any negatives. From a business’s point-of-view it is preferable to accept that some people will not post to Google as a trade-off for the credibility Google reviews have built-in.
But what about Google reviews like this?
And Names like this?
They are – almost – a thing of the past. There continues to be the occasional suspect username…
But if it is one amidst a sea of obviously genuine names…
…and 282 other reviews, is it that big an issue?
Think a review contravenes Google’s Comment posting policy?
Then you can always flag the review:
And, for our clients, if you feel a review contravenes Google’s posting policy, consider using our review appeals advice. it certainly worked wonders for this client whose business was being severely damaged by a fraudulent review by a genuine G+ member. Our extensive experience and expertise in wording appeals has generated many success stories like this one.
overwhelming majority of Google reviews are the genuinely held opinions
of real customers. Over and above that, they are the guide of choice for
billions of consumers worldwide. So if someone is trying to put you or
your customers off Google reviews by undermining their credibility we
would respectfully suggest they think again.
Google is the gatekeeper. ALL your customers see your Google reviews – even if they never visit your website. You have to look great there and you have to look great on your own website (not on what we call ‘hostage’ sites: sites which invite reviews from your customers and then effectively sell them back to you!).
And: if and when one of the independent review sites becomes more important than these two, we will be the first to let you know.
HelpHound: review management, not a review website (we should know, we were once upon a time!).