Lessons to be learned from the inexorable slide in review sites’ share prices
Let us look at the numbers – for two of the biggest quoted review sites:
The unavoidable conclusion?
The fundamentals of both these stocks are under attack. But from who/what/where? From Google, that’s where.
Look at what happens when you search for any business today:
An estate agent…
Or rather – ‘not see‘! These searches are no longer returning the independent review sites – whether Yelp or RatedPeople for plumbers, TripAdvisor or Trivago for Hotels or Feefo or Trustpilot for estate agents. The only way these sites are now showing is in paid-for advertising (CPC) and a greyed-out link in the business’s knowledge panel.
That is why the share prices of the quoted independent review sites are in free-fall (and if we were investors in the independent sites that are still unquoted we would be feeling distinctly uncomfortable).
Advice for our clients
This is where professional review management pays off. We have no bias – so we just make sure your reviews are where they are going to be seen – and today (and for the foreseeable future) that is:
- on Google
- on your own website
And if something happens in the marketplace that dictates otherwise? We will be here to advise you.