Purplebricks in the news again – our take on agents’ comments
Here’s the article on PIE. We suggest you read it first, then we want to focus on some of the comments made by agents. Here we go:
Point: agents should respond with their own ‘propaganda’ – their clients’ opinions of their service – on their own websites and on Google. If you, like the agent who made the comment above, have 15 years’ of blameless trading under your belt you should have no problem inviting and displaying them with confidence and credibilty.
Point: Boards are great, but agents should acknowledge that the first port-of-call for fee-earners these days is the web, even if the boards have made a great first impression. Looking great there – with great reviews and rich snippets and a great Google score – should be a high priority.
Point: without knocking specific sites, regular readers will know what we think about independent review sites – if you don’t you can read this – and that we advise our clients to focus on looking great where it matters most: on their own sites and on Google.
By adopting professional review management you will ensure a safe and steady flow of reviews to the locations on the web that matter – your own site and Google.
Results: your should notice the difference immediately. You can’t possibly get the instruction without the enquiry, and looking great in these two locations will drive enquiries – guaranteed.
On top of that you will have a cast-iron resource to refer to when the subject of fees is raised – what better justification for your fees than your clients’ own comments.