Visits up 27% thanks to HelpHound!
Yesterday Google introduced Google My Business performance statistics. Sent to each business in an email they look like this…
There is a strong message from Google here – following right on from last week’s surge in searches for ‘best’ – and that is that looking great in reviews is vitally important if you are to maximise returns from search.
Look like this…
…with your own reviews, gathered with HelpHound, showing the star rating, score and number (top left) and with a direct link from ‘Reviews from the web’ to your website in the Google Knowledge Panel; then your Google reviews and rich snippets (bottom right), all working in concert to produce the uplift in calls and visits reported by Google in the top screenshot.
…a glimpse into the future…
We think the message is now even clearer – that professional review management pays dividends – we hope, like Curchods, your business will see the benefits too. One thing is for sure: you will know within weeks of joining because Google will tell you!
And please note: While the business in this example is an estate agency – and just one of twenty branches of that agency – the principle will apply to any business from accountancy to zoos.
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