TripAdvisor gets a negative review…
Credit Suisse have downgraded their target price for TripAdvisor stock to nearly 10% below its already depressed level. This judgement is based on what Credit Suisse see as a need for TripAdvisor to increase its advertising spend to remain competitive.
But we think there is a bigger picture – and it’s called Google...
Google is becoming the dominant player in hospitality search
Just search for a hotel or restaurant – what do you see? Let’s do just that (we will take two landmark properties – but perform the search for you own, it will be the same)…
First on desktop:
Then on mobile:
There’s no need to radically alter strategies, but be aware that Google – and Google’s own reviews – are an increasing influence on consumers’ booking habits. You should be aiming for a score of 4.5 plus (the point at which consumers cease to hesitate) and it is a rare property that will be able to consistently achieve this without professional review management.
If in any doubt at all, consult us.