Your business has the best of all worlds with HelpHound!
One of the generic review sites is currently targeting estate agents who focus on Google reviews. Some must be getting confused by the number of people chasing your clients’ reviews – AllAgents, RateAgent, TrustPilot, Feefo, Google, Yelp, the list goes on.
This highlights one of the major benefits of HelpHound: that, as review managers – not a review website – we provide the best of both worlds for our clients.
Look at what one of the specialist review sites is saying – and showing – in their current advertisement:
We are perplexed about some of the things being said in this advertisement. Point by point:
- Google reviews show for every search on any business – for whatever kind of search: desktop/mobile/map
- Since Google introduced their filter Google reviews and scores are fundamental for appearing in search
- It is easy to get Google reviews – if you approach your clients in the right way – see an example of an agency that has over 700 Google reviews across seven branches here
- If an independent site is the right advice, HelpHound – as review managers – will recommend it. Read this for more on our current take on independent review sites
And look at what their client – the exact one they are using to illustrate the benefits of using their system – looks like in search:
First: local search ‘estate agents Reading’
Then: specific (branch) search – ‘Romans Market Place Reading’
You don’t have to choose!
Our clients don’t have to choose between Google reviews and reviews in natural search – they can have both!
Lessons to be learned
- Reviews are vital. As more and more businesses adopt some form of strategy to manage customer reviews those that succeed will reap the reward of looking great, both stand-alone and against their competitors: more business will follow
- Flexibility is key. Today’s top review site may not be tomorrow’s. Remember AllAgents when they showed on page 1 of Google search? RaterAgent?
- You need to own your own reviews. Not give them away to a review site. When you own your reviews you can display them on your own site exactly as you wish, and you can then get them to any other site that matters – and currently that site is Google
…and an important P.S.
Feefo say… “To leave Google Plus reviews users also need to be logged in via Gmail* which limits the amount of reviews you can collect.
Most savvy estate agents are aware of this fact and instead of putting effort into something which isn’t producing results are turning to Feefo to dominate search engine results pages.”
*not strictly accurate. You actually need a G+ account, or one of its subsets.
…inferring that it is hard to get Google reviews. Have a look at this single branch of Greene & Co:
And this branch of Winkworth:
Not if you are properly advised and supported, it’s not!